Our data standards
Our promise is one thing: accurate data. This page explains exactly how every field on every casino brand sheet is sourced, verified, and kept honest — including what is verified today and what is not yet.
What "verified" actually means
A brand sheet carries verified status only once the casino operator has accepted their account and confirmed the data themselves. We don't apply that label on their behalf. Until an operator confirms it, the sheet is clearly marked unverified — accurate to the best of our sourcing, but not yet checked at source.
Where we are right now: We're at the start of this process: 0 of 349 brands are operator-verified yet. Verification is rolling out now — and every unverified sheet says so plainly.
Where the data comes from
Every brand sheet starts from public sources. We extract roughly 130 structured data points across 14 categories — licensing, ownership, payments, games, bonuses, limits, support and more — from each casino's public site and licensing registries, through a pipeline that scrapes, extracts, and validates each field.
It's accurate work. But until an operator confirms it, we treat it as a well-sourced draft, not gospel — and we label it that way on the sheet itself.
Three checks, not one
Accuracy isn't a single source's word. It comes from three independent checks on the same record — which is why the data can be trusted by the people who use it daily.
Verified by operators
Operators claim their brand sheet and confirm the data themselves. Only then does it carry verified status — we don’t award the badge, they earn it by checking the record.
Validated by players
The community flags inaccuracies and shares real payout and fairness experiences. Moderated warnings feed the safety score, so player reality keeps the record honest.
Trusted by affiliates
Affiliates rely on the same structured data for due diligence and exports — which only works if it’s accurate, dated, and clearly sourced.
How we keep it current
Every verified record carries a date. "Verified [date]" means an operator confirmed it then — not that it's true forever. We re-prompt operators to re-confirm on a regular cadence, and records that fall out of date are flagged as stale rather than quietly presented as current.
Scores can't be bought
Separately from brand data, every casino gets a 0–10 safety score. It is deterministic — the same inputs always produce the same result — and there is no paid placement. A casino cannot raise its score by paying Brandbing. Read the full safety-score methodology →
Spotted something wrong?
If you operate a brand, you can claim its sheet and correct the data directly — that's how it becomes verified. Anyone else can flag an inaccuracy and a moderator will review it. Claim your brand →